Actual Labs, LLC Biotech Strategy

Strategy for biotech, diagnostics, and translational innovation

Biotech strategy for diagnostics, therapeutics, and translational product development

I help biotech leaders, investors, and strategic partners turn strong science into sharper product strategy, clearer evidence plans, and commercially credible next moves across animal and human health.

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Background Founder • Executive leader • Translational scientist • Strategic advisor
Capabilities Product strategy • Evidence planning • Cross-functional execution • Venture diligence
Focus Diagnostics • Therapeutics • Enabling platforms • Animal + human health

Based in Phoenix, AZ. Remote nationwide; on-site by arrangement.

Headshot of William Hendricks

William (Will) Hendricks, PhD

Founder, executive leader, and translational biotech strategist

  • 20+ years across animal and human health
  • 10+ years in preclinical discovery and translational R&D
  • 6+ years of executive leadership in early-stage biotech
  • Diligence, advisory, consulting, and fractional strategy support

Typical engagements

  • Opportunity mapping and whitespace assessment
  • Strategy decks, product narratives, and partner-facing materials
  • Rapid diligence and decision support for founders, investors, and product teams
  • Product definition, evidence planning, and translational strategy

Services

Senior-level support for high-stakes decisions, product direction, and partner-facing strategy.

Strategy, diligence, and opportunity mapping

For teams that need sharper framing, clearer opportunity landscapes, and faster decisions.

  • Opportunity mapping, competitive landscape, and whitespace assessment
  • Product framing, differentiation, and market-entry thinking
  • Scientific, product, and market diligence for investment or partnership decisions

Diagnostics, biomarkers, and study design

From biomarker concept to study plans that support useful claims, adoption, and clinical value.

  • Assay roadmap, performance targets, and product definition
  • Study design, cohort strategy, and sample planning
  • Interpretation frameworks, reporting logic, and evidence planning

Therapeutics and translational development

Cross-species strategy to clarify where a program can win and what evidence matters most early.

  • Target and modality fit, translational logic, and development framing
  • Go/no-go criteria, decision gates, and portfolio prioritization
  • Biomarker strategy and companion-diagnostic thinking where relevant

Platform, workflow, and partner strategy

Support for turning complex platforms and workflows into usable products and clearer customer value.

  • Workflow design, knowledge systems, and curation strategy
  • Reporting UX, decision support, and end-user interpretability
  • Strategic decks, product narratives, and partner-facing materials
Not a fit: I do not position myself as a regulatory lead. I can help shape strong studies, evidence plans, and product strategy, but dedicated regulatory expertise should be added when needed.

About

I’m a founder, executive leader, translational scientist, and strategic advisor with 20+ years of experience building products, companies, and evidence strategies across animal and human health. My work spans diagnostics, therapeutics, genomics, product strategy, commercialization, and venture diligence, with a consistent focus on helping teams make better decisions where science, product, and market realities intersect.

How I add value

  • Turn ambiguity into crisp product and strategy decisions
  • Focus evidence plans on the questions that matter most
  • Translate complex platforms into usable product strategy

Where I’ve operated

  • Founder and executive roles in early-stage biotech and diagnostics
  • Translational research and product development across academia and industry
  • Strategic advisory, venture diligence, consulting, and fractional leadership

How I work

Most engagements follow a simple pattern: clarify the decision, build the working output, and align the people who need to act on it.

1

Clarify the decision

Define the real question, what success looks like, and the minimum evidence needed to move forward with confidence.

2

Build the working output

Create the thing your team can use: a strategy deck, TPP, study plan, product narrative, diligence memo, or decision framework.

3

Align and move

Pressure-test assumptions, align stakeholders, and turn the work into clear next steps.

Need a fast point of view?

Send a short note and any background material you have. I can usually get to the core of the problem quickly and suggest the highest-value next move.

Start the conversation

Contact

The best way to start is to send a brief note with your company, the problem you’re trying to solve, and the kind of help you may need.

Email

will@actual-labs.com

LinkedIn

linkedin.com/in/will-hendricks-wpdh